Using a static set of rules to control the way your brand is interpreted everywhere means your brand is going to be a hit in some places and a dud in others.
Evolve your brand guidelines in four easy steps with our handy guide.
You’ll learn the benefits of using online, accessible-everywhere dynamic brand guidelines as well as best practices for how to make sure your brand guidelines stay relevant in this ever-changing, rapidly-evolving digital landscape.
Open the guide to find:
What you should always include in your brand guidelines
An audit checklist for what marketing channels your brand uses now
Recommendations for specific marketing channels you should be considering for brand expansion and growth
Guidance on how to modify your brand guidelines for specific marketing channels
Best practices for distributing and sharing your brand guidelines
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