Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet.
Given the company’s fast growth rate in a new market space, the IR team faced some unique challenges including a lack of insight into shareholder base and trading dynamics, the inability to identify and connect with the right potential investors, and inefficient tools for tracking engagement. Learn how Q4 and Square worked together to tackle some of the team’s biggest challenges and enhanced their existing strategies and IR program overall.
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