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"Aberdeen CX Agility in CPG: Fuel Business Growth and Maximize CX Results"
"Aberdeen CX Agility in CPG: Fuel Business Growth and Maximize CX Results"
With half of consumer brands reporting that at least 19 channels are used in their sales and marketing mix, complexity is at an all time high for CPG companies.
In this report, you'll discover the important role business agility plays in defining and executing effective CX strategy. You'll learn why CX agility is top of mind for CPG leaders, which core market pressures are driving change, the clear ROI benefits of achieving CX agility, and 5 key building blocks for getting there.
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